I'm Robert — a danish designer with more than a decade of experience in creative direction and design leadership.

I design Visual Identities, Brand Experiences, and Digital Products in collaboration with clients who dare to challenge the ordinary.

I lead creative teams and inspire my team members to design on strategic insights to challenge conventions to create solutions that leave lasting impressions.

Robert Daniel Nagy portrait

Leadership Experience

For the past 10+ years, I have been leading and developing creative teams.

I have helped transform a traditional advertising agency into a full-service agency, winning Agency of the Year twice.

I have built a multi-disciplinary design studio from scratch, fusing visual identity, communication, spatial design, and content creation. This has resulted in spatial designs that has been critically acclaimed in Europe.

I have transformed a +20-year-old strategic design company by implementing a tech-driven creative design process.

2019 —

IDna Group
Creative Director & Partner

In 2019 I merged my design studio with IDna Group — an identity-driven strategy and design company.

  • A complete restructuring of the creative department. Spearheading creatives and responsible for all design-related work.
  • Designing processes to bridge the gap between strategy and design.
  • Developing and implementing a 2-year talent program to help the company recruit the best creatives.

2014 —

Creative Director & Co-Founder

In 2014 I co-founded HEAVY™ — a multidisciplinary brand & design studio.

  • Helping large and small companies launch, evolve, or reboot their brands for the age of New Media.
  • Led a small team of fierce creatives capable of taking on the most prominent national companies and delivering critically acclaimed design experiences.
  • Cultivating an environment capable of delivering a wide array of creative services, including Visual Identities, Packaging Design, Product Design, Spatial Design, Digital Experiences, Campaigns, Photography, Film, Art Direction, and Exhibition Design.

2011 — 2014

J Walter Thompson Copenhagen
Head of Design

In 2011 I joined JWT Copenhagen, setting up a design department to help transform the traditional agency into full service.

  • Building a design department from scratch in an international network-based agency.
  • Part of the leadership and managing day-to-day operations of the design team.
  • Cultivating an environment of sustained creativity and professional growth while overseeing projects from inception to completion.
  • Helped the agency become Agency of the Year twice.

2007 — 2011

Scandinavian DesignLab
From Internship to Lead Designer

In 2007 I joined Scandinavian DesignLab and helped shape the agency's creative edge.

  • Working with in Brand Identities, Visual Identities, Packaging Design, and Digital Design for national and international clients.
  • Lead Designing for small and large-scale clients.
  • Assisted in the agency becoming Design Agency of the Year.

Creative Direction Experience

My visual style is rooted in Scandinavian simplicity. I work cross-disciplinary and base my design solutions on a strong strategic foundation.

I design solutions that have bandwidth to communicate in eye-level with different target groups. This approach creates brands that leave lasting impressions and stay releant in the real world — both the digital and analog.


Visual Identity

I design visual identities that come to come to life through movement. All my design solutions are backed by a solid creative concept based on insights and a clear strategic vision.

I've designed Visual Identities for:
EHF European Handball Federation, VELUX, Maersk Line, DFDS, Nestle, NKT, Chr. Hansen, IFPA, Aalborg Theatre, Coop, Byggesocietetet, Danish Museum of Science & Technology, Scandinavian Tobacco Group, Jagger, Netgen, Hamlet Protein, Co:Play, Balderdash, Fors, Region H, Moment A/S, Danish Consumer Council, South Denmark Philharmonic Orchestra, AI Architects, Jeudan, Storebælt, YouSee, Selected, Sprite, Econcern, Wenaas, Kwintet, Nørrebro Theatre

Spatial Experiences

I have designed unique spatial experiences that creates lasting impressions. I combine the analog and digtial technologies to activate all senses.

I've designed Spatial Experiences for:
RAGNAROCK – Museum of Pop, Rock and Youth Culture, The Royal Danish Collection, Danish War Museum, Museum of Copenhagen, Museum Midtjylland, Tekstilmuseet, Kroppedal Museum, Torvehallerne, Roskilde Festival, Tuborg, Saint-Gobain, NKT

Bootstrapping Projects

I continue to explore the cross-section between creativity and business. This has resulted in many independent projects where I've been able to put all my skills as a full-stack designer to good use. These are projects that I've founded and continue to pursue.


Over the past decade my work has been recognized by the likes of D&AD, Cannes Lions, Clio Awards, Creative Circle, Danish Design Award, Eurobest, and German Design Award.


Cannes Lions


Clio Awards






ECHO Awards


German Design Award


Danish Design Award


Creative Circle Award


Young Creative Circle Award


Jury Duty



FIBRA Awards


Creative Circle Awards


Baltic Best


In Books

Color Impressions




Art In Books Vol 2


Colour Party 2




Cultural Identities


Dynamic Identities


Los Logos 6


Los Logos: Compass


Book Twenty Three


Contemporary Graphic Design


Special Edition


Talks & Lectures

School of Visual Communication


Baltic Best

Keynote Speaker


Danish Designers Board

2008 — 2010


Would you like to get in touch? Feel free to reach out.


2022 ©
Robert Daniel Nagy
All rights reserved