Young Creative Circle Award 2008 entry
In Your Pocket

Winning proposal

The design was made as part of a danish design competition for young designers under 29. The brief was to create an appealing package for three condoms as a free give-away for a danish non-profit organisation, within a time limit of 24 hours. Each team was allowed to enter two proposals.

Isn't it weird, that every time people go and buy condoms in the supermarket, the majority have a tendency to hide the condoms under other groceries when checking out at the register? It ought to be the complete opposite! The design is simple and iconic. The message is clear: Don't hide your condoms, show them off! The sticker can be placed on clothes, cars, bathroom walls - where ever you like! Rather than hiding the condoms in the back pocket, wear them with pride!

Made in collaboration with
Mads Jakob Poulsen

Featured in books / magazines:

Creative Circle 08
CC ISBN 87-91272-07-6