BRONZE CLIO AWARDED TO TRUTH 365 ISSUE #1
MAY 2013/FILED UNDER: NEWS
MAY 2013/FILED UNDER: NEWS
3 DESIGN AWARDS AND AGENCY OF THE YEAR 2013
MAY 2013/FILED UNDER: NEWS
MAY 2013/FILED UNDER: NEWS
TRUTH 365 ISSUE #1/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
MARCH 2013/FILED UNDER: WORK
MARCH 2013/FILED UNDER: WORK
Truth 365 is a dedicated youth culture magazine. It is a key component of Sprites ‘Let the truth refresh you’ campaign. While there appears to be little branding in the magazine – it is, in fact the gateway to 130 pieces of unique Sprite content.
The objective of Truth 365 magazine was to engage the advertising resistant target group in their environment, and on their terms. Placed in youth flagship youth stores, the magazine acted as part of the in store experience. However, scanning any one of the hidden QR codes unlocked content, which gave the viewer a completely different perspective of the magazine motives.
The objective of Truth 365 magazine was to engage the advertising resistant target group in their environment, and on their terms. Placed in youth flagship youth stores, the magazine acted as part of the in store experience. However, scanning any one of the hidden QR codes unlocked content, which gave the viewer a completely different perspective of the magazine motives.
TORVEHALLERNE WAYSHOWING/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
FEBRUARY 2013/FILED UNDER: WORK
FEBRUARY 2013/FILED UNDER: WORK
With its bold architecture, central location and more than 100.000 visitors each month, TorvehallerneKBH has rapidly become a unique market place experience and one of the most popular locations in Copenhagen – whether you are in the mood for fresh fish, local chocolate or just a damn good cup of coffee.
When asked to design a simple wayshowing system for TorvehallerneKBH, we knew that the solution had to be perfectly balanced between standing out when needed, but also blending in when not.
By working with every part of the signage production – from illustrating the iconic chalk pictograms, designing the sign shapes, chosing the right materials to balancing the brightness of the LED lights inside each sign, we did our best to get it all right. Visit TorvehallerneKBH to see the final result. And please do try the Flat White. It's really good.
When asked to design a simple wayshowing system for TorvehallerneKBH, we knew that the solution had to be perfectly balanced between standing out when needed, but also blending in when not.
By working with every part of the signage production – from illustrating the iconic chalk pictograms, designing the sign shapes, chosing the right materials to balancing the brightness of the LED lights inside each sign, we did our best to get it all right. Visit TorvehallerneKBH to see the final result. And please do try the Flat White. It's really good.
AI GRUPPEN VISUAL IDENTITY/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
DECEMBER 2012/FILED UNDER: WORK
DECEMBER 2012/FILED UNDER: WORK
AI Gruppen, an architecture consultancy and an engineering company specializing in sustainable solutions, needed a new visual identity to present their visions and solutions better.
The idea was to make the uniqueness of how AI works the focal point of the identity. The identity centeres around their iconic logo. AI in it self stands for 'Arkitekter og Ingeniører' (Architects and engineers in danish) but the logo stands for much more. By turning and mirroring the logo, AI can easily communicate how their way of thinking differentiates them from their competitors. We think of it as intelligent architecture communicated with intelligent branding.
The idea was to make the uniqueness of how AI works the focal point of the identity. The identity centeres around their iconic logo. AI in it self stands for 'Arkitekter og Ingeniører' (Architects and engineers in danish) but the logo stands for much more. By turning and mirroring the logo, AI can easily communicate how their way of thinking differentiates them from their competitors. We think of it as intelligent architecture communicated with intelligent branding.
 | Getting more posts... |