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LIMITED EDITION COLLECTORS SAD TOY & PACKAGING/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
DECEMBER 2013/FILED UNDER: WORK



In Denmark, millions of perfectly usable toys lie unused in people´s cupboards, carports and lofts or dumped at the local garbage depot. This is not only bad for the environment, but it’s also a poor way to treat a loyal toy.

That’s why Hamleys ‘the world’s oldest toy store’ launched the long term CSR project: “The Toy Mission”. A digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.

To create awareness around The Toy Mission, we released a limited edition red 3D printed version of the Missions icon – Sad Toy.

The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.






EARTH CONTROL PACKAGING DESIGN/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
JANUARY 2013/FILED UNDER: WORK



Earth Control is a new Danish snack brand that wants
to make an impact in the category of handcooked chips. Most handcooked chips brands focus on tradition and craft.

We challenged our client to think differently about how a fast-moving-consumer-goods product can come alive by designing personality into an category full of generic food appeal and aesthetics.

The result became a narrative brand and packaging design revolving around a visual storytelling about Earth Control. As the product line grows each universe adds to the brand story in a fun and quirky way.






DANISH CONSUMER COUNCIL VISUAL IDENTITY/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
NOVEMBER 2013/FILED UNDER: WORK



The Danish Consumer Council, Forbrugerrådet Tænk, is an independent membership organisation founded in 1947. The organisation works for the promotion of sustainable and socially responsible consumption and efficient markets. They defend consumer rights and fight to make consumers a power in the market. They are known to be a powerful NGO capable of achieving concrete results for all consumers.

We created a new visual identity built on a fairly simple idea. We used one of the most iconic symbols of "consumers taking a stand" as the focal point of the identity and gave the organization a contemporary new visual identity to help enhance their overall appearance and amplify their voice.

“The sign” became a symbol of Forbrugerrådet Tænks on-going fight for consumer rights. The identity gave them a strong identity dynamic enough to work in all areas of their communications; from their popular consumer magazine TÆNK to the “Bedst i Test” mark.






EUROBEST DESIGN JURY
OCTOBER 2013/FILED UNDER: NEWS



I'm thrilled to announce that i'll be judging the Design category at this years Eurobest - The European Festival of Creativity. The Festival will take place in Lisboa from 4th – 6th of December 2013.






CANNES LIONS DESIGN SILVER AWARDED TO TRUTH 365 ISSUE #1
JUNE 2013/FILED UNDER: NEWS



The Cannes Lions design jury have awarded our Truth 365 magazine a Silver Lion. This is without a doubt my biggest honor yet.

From the very beginning it was clear to us, that this magazine could be a great example of how design can combine idea, digital, aesthetics and craftmanship and still be relevant today where everybody is talking pixels.

In the future there will be no online or offline. There will only be relevance. And design will play a huge role in this future. I'm extremely proud that Cannes Lions acknowledge this.
 
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