LIMITED EDITION COLLECTORS SAD TOY & PACKAGING/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
DECEMBER 2013/FILED UNDER: WORK
In Denmark, millions of perfectly usable toys lie unused in people´s cupboards, carports and lofts or dumped at the local garbage depot. This is not only bad for the environment, but it’s also a poor way to treat a loyal toy.
That’s why Hamleys ‘the world’s oldest toy store’ launched the long term CSR project: “The Toy Mission”. A digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.
To create awareness around The Toy Mission, we released a limited edition red 3D printed version of the Missions icon – Sad Toy.
The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.